A 34-year review of communication technology research published in six public relations
journals reveals applications and perceptions studies far outnumber investigations focused …

Public relations and the social: how practitioners are using, or abusing, social media Page 1 21
Public relations and the social: how practitioners are using, or abusing, social media Jim …

Risk is an amazing concept. It has lingered on the fringe of academics for years, but only in
the past three decades has its broad application and examination become adopted. It …

This article discusses the concept, benefits, application, impact and role of artificial
intelligence (AI) in public relations (PR) industry. It examines the application of AI-based …

Using in-depth interviews with executive-level public relations professionals, this study
explores the uses of Twitter in communications campaigns. Findings suggest that public …

Mobile communications technologies challenge public relations practitioners to expand their
thinking and practice. Liberating electronic communication from fixed devices means that …

Scientists and journalists were among the professional groups most thoroughly affected by
developments in information and communication technologies in the latter part of the 20th …

Colleges and universities throughout this world are realizing the importance of engaging in
and building mutually-beneficial relationships with their key publics through social media …

Purpose–The purpose of this paper is to outline concepts that explore and extend the
significance of public relations as a relationship management discipline …

Eighty per cent of small companies without a comprehensive crisis plan vanish within two
years of suffering a major disaster---a remarkable and ominous statistic. Crises are occurring …