This volume presents a pragmatic approach to understanding and capitalizing on
contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent …

E-commerce marketing forces are taking advantage of microblogs to deliver their
advertisements to promote product information. The success of product information diffusion …

With the advancement in technology and the introduction of internet in 1940s, the traditional
electronic data interchange (EDI) has transformed to internet-dependent commerce …

Trust plays an important role in the development and profitability of users in mobile
commerce systems. In order to estimate the amount of trust, the variety of trust management …

This chapter reveals the prospect of mobile commerce (m-commerce); m-commerce and
trust; m-commerce, privacy, and security issues; m-commerce adoption and technology …

As m-commerce is increasing its penetration in Indian households as a result of expansion
of digital platforms, marketers are also looking for new ways to meet customer expectations …

ABSTRACT M-Commerce is growing at a fast pace in developing economies and in
countries like India where more and more people are equipping themselves in tech savvy …

The emergence of the electronic commerce provides the consumers with more choices and
provides the enterprises with another way of life. In recent years, the development of the …