The study of customer experience has gained substantial importance in the consumer
behavior field because of how it impacts the development of long-term relationships with …

This study aims to explore the influence of free delivery and free returns on the purchasing
and return behaviour of real e-customers in the marketplace. To accomplish this goal, we …

Human adults often show a preference for scarce over abundant goods. In this paper, we
investigate whether this preference was shared by 4‐and 6‐year‐old children as well as …

To date, pricing and revenue management literature has mostly concerned itself with how
firms can maximize revenue growth and minimize opportunity cost. Rarely has the ethical …

Purpose This viewpoint paper calls for research on the social impact that comes with
implementing algorithmic pricing in hospitality and tourism, in particular online price …

This paper asks the questions 'how do store brands create smart shopper feelings?','what
are the antecedents to this form of ego expressive benefits?'and 'what are the consequences …

Purpose–The purpose of the paper is to bring to the attention of academics the innovations
which have rapidly been developed to sell goods and services across sectors using what …

Seaweed farming is emerging as a viable alternative activity in the Indonesian fisheries
sector. This paper aims to investigate people's perceptions of seaweed farming, to analyze …

Evidence review of Online Choice Architecture and consumer and competition harm - GOV.UK
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This research examines the personality, cognitive and emotional antecedents of deceptive
price perceptions that occur in price inequalities. We draw on appraisal theories to examine …