This book provides an executive overview of the field of public relations with a focus on what
managers need to know to master the function quickly and effectively. The authors bring to …

Do professions really place duty to society above clients' or their own interests? If not, how
can they be trusted? While some public relations (PR) scholars claim that PR serves society …

Purpose This study attempts to identify the drivers for change in Public Relations education
and what assumptions are made about professional practice. The authors suggest signature …

Readers who study or work in public affairs will have already realized that the ethical
challenges faced by our field are myriad, often convoluted, and always complex. Defining …

News media and social media are not the only industries experiencing ethical challenges.
There has been a consistent drumbeat of activity within the public relations industry. A …

NeillEtAl Identifying & Addressing Gaps in Public Relations Ethics Education Page 1 Journal
of Public Relations Education 2024, Vol. 10, No. 1 108 Identifying & Addressing Gaps in Public …

Professional ethics—in codes and texts—claim to serve society. This is the traditional
foundation for professional status. Emerging professions, such as public relations, strive …

Governments, public affairs professionals, and public sector organizations (PSOs) should
use ethical communication and strategy to be responsible to their citizens and publics. This …

This chapter discusses the ethical issues and challenges for public relations from an
organizational perspective in an increasingly global environment. We introduce the …