This chapter introduces necessary condition analysis (NCA), which represents a new and
promising approach for identifying necessary conditions in empirical data. The reader will …

Government agencies can shape and impact organizations' opportunity sets and
corresponding competitive environments. Therefore, firms realize that maintaining a close …

Basing on Habermas''theory of communicative action'(TCA), the paper bestows a detailed
reading to a number of ethical dimensions in the activities of the political marketing mix. TCA …

We argue that a taken-for-granted category gives way to a new category when strategic
behavior becomes stigmatized. As a result, even bystander firms that have engaged in …

Die vermehrte politische Aktivität von Marken hat auch politikwissenschaftliche Relevanz:
Welche Auswirkungen haben politisch aktive kommerzielle Marken auf die Balance der …

Lobbying is a primary avenue through which business organizations attempt to influence
legislation, regulations, or policies. In this study, we examine the association between …

This paper looks at the differential impact of bribery and lobbying onto the productivity of
firms using data from 28 Eastern European and Central Asian economies. It is hypothesized …

Companies of today have their roles to play in advancing positive change in society. This
societal contribution has also slowly become the decisive point of difference for consumers …

Most multinational company leaders lack effective strategies to achieve sustainability in their
supply chains. Multinational company leaders who struggle to sustain supply chains …

Verlust-Potenziale mit Kunden bis zum Auftrag mindern Page 1 Belz, Christian; Dannenberg,
Holger; Pahl, Maximilian Article Verlust-Potenziale mit Kunden bis zum Auftrag mindern …