Understanding scientists' communication challenges at the intersection of climate and agriculture

JM Getson, SP Church, BG Radulski, AE Sjöstrand… - PloS one, 2022 - journals.plos.org
In the United States, a public debate remains about the existence and effects of
anthropogenic climate change. This skepticism is present in the agricultural sector …

Communication channel preferences: A descriptive audience segmentation evaluation

KW Lamm, A Borron, J Holt… - Journal of Applied …, 2019 - newprairiepress.org
For over 70 years the use of opinion leaders in a two-step communication process has been
employed and validated. However, despite the accepted importance of communicating with …

Canadian farmers' perceptions of social sustainability in agriculture

H Heise, F Hrvatin, A Cran, J Matthews - Plos one, 2024 - journals.plos.org
Sustainable food production is an important part of dietetic education and training; however,
the focus in the dietetic sphere is often on the environmental aspect. Understanding the multi …

When defining agriculture and science, explicit is not a bad word

KA Stofer, M Newberry III - Journal of Agricultural Education, 2017 - jae-online.org
Agriscience is an emerging field at the intersection of recently separate fields of agriculture
and science. For meaningful communication with and engagement of public audiences …

Evaluating food labels and food messages: An experimental study of the impact of message format and product type on evaluations of magazine food advertisements

Y Jeong, LK Lundy - Journal of Applied Communications, 2015 - newprairiepress.org
This study looked at gain/loss messages in magazine advertisements across three different
food products–a fresh, plant-based product (bananas), a processed, plant-based product …

A phenomenological investigation of trust and transparency among agricultural influencers on Instagram

SE Shank - 2022 - ttu-ir.tdl.org
This phenomenological study explored how agricultural influencers on Instagram are
communicating the portrayal of transparency on social medias. This study utilized semi …

An evaluation of the role of US consumer's institutional trust for food eco‐label preferences

SL Mosier - World Food Policy, 2023 - Wiley Online Library
Demand for sustainable food products has continued to grow in the past decade.
Consumers have not only expressed more interest in environmentally friendly products, but …

Applying appeal ratings and CATA for making word choices in messaging about food technology

A Grygorczyk, A Jenkins, K Deyman, AJ Bowen… - Food Quality and …, 2017 - Elsevier
Consumers are increasingly interested in the practices surrounding food production.
Transparency has been identified as a key component of consumer trust building to earn …

Coming of age: How JAC is reflecting a national research agenda for communications in agriculture, natural resources, and life human sciences

L Rodriguez, JF Evans - Journal of Applied Communications, 2016 - newprairiepress.org
This study analyzed communications research trends, topics, needs, and opportunities
involving agriculture, natural resources, and life and human sciences since the development …

“I Know It when I See It”: Depicting the Modern-Day Family Farm

LL Williams - 2021 - search.proquest.com
The purpose of this study was to describe family farms in South Georgia. This information
was used to help depict what family farms look like in modern-day settings. Using qualitative …