Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the …

G Jiménez-Marín, R Elías Zambrano… - Energies, 2021 - mdpi.com
Strategic and tactical factors come into play in shop competitiveness where, in addition to
the products sold, other marketing mix variables must also be considered. There are also …

Creating Customer Satisfaction Through Sensory Marketing: Study on the Foods and Beverage Industries in Bandung

ID Utama - Jurnal Ekonomi, Bisnis & Entrepreneurship, 2022 - jurnal.stiepas.id
This research aims to determine the influence of sensory marketing on customer satisfaction
and the revisit intention of the food and beverage industries in Bandung, West Java …

UNIVERSITY STUDENTS'ONLINE FOOD DELIVERY (OFD) USAGE INTENTION: INVESTIGATING THE ROLE OF SENSORY MARKETING AND PERCEIVED …

KS Han, ARA Rahman, CT Chik… - Journal of Nusantara …, 2024 - journal.unisza.edu.my
Background and Purpose: The increase of mobile phone usage in Malaysia had contributed
to the increasing habit of purchasing food through online food delivery (OFD) service …

Yüksek Lisans Tezi

IIMD İSLAMCILIK, İIM CEMİYETİ - 2008 - search.proquest.com
TC BALIKESİR ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ TARİH ANABİLİM DALI II.
MEŞRUTİYET DÖNEMİNDE İSLAMCILIK Page 1 TC BALIKESİR ÜNİVERSİTESİ SOSYAL …

The Importance of the central role of the brand experience

S Mesfar, M Ltifi - Promoting Consumer Engagement Through …, 2023 - igi-global.com
With economic advancement, technological development, and the emergence of new trends
related to brands, consumer behavior has been transformed as a result of several factors …

The influence of brand experience in city marketing

A Coelho, A Sampaio, P Rodrigues - Marketing and Smart Technologies …, 2019 - Springer
This study aims to understand the extent to which brand experience influences city
marketing by investigating its influence on visitor-based brand equity (based on consumer …

O marketing sensorial na otimização da experiência, conexão emocional e lealdade do consumidor-o Caso Claus Porto

M Machado - 2022 - comum.rcaap.pt
O marketing sensorial assume-se como uma estratégia positivamente impactante no
envolvimento do consumidor com a marca. A presente dissertação tem como finalidade …

[图书][B] Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

M Gupta, P Jindal, S Bansal - 2022 - books.google.com
Emotional impulses heavily influence the behavior of customers. Sensory marketing
establishes an emotional connection between the company and the customers, thus yielding …

DUYUSAL PAZARLAMA PERSPEKTİFİNDEN KONAKLAMA İŞLETMELERİNDE UYGULANAN DUYUSAL PAZARLAMA UYGULAMALARININ MÜŞTERİ SADAKATİ …

A Elibol - Uluslararası Sosyal Bilimler Akademi Dergisi, 2021 - dergipark.org.tr
Günümüzde konaklama işletmeleri hem müşterilerine ulaşabilmek hem de müşterilerinde
sadakat duygusunu oluşturabilmek için pazarlama kapsamında çeşitli stratejiler …

New communication approaches in thermal spa social media: A sentiment analysis of comments

V Antunes, G Gonçalves… - Revista de Estudios …, 2024 - dialnet.unirioja.es
Este artículo reflexiona sobre el uso de las redes sociales para comunicar el termalismo con
vistas a despertar la curiosidad por esta actividad. A través de la comunicación estratégica …