A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

Partial least squares structural equation modeling (PLS-SEM) is an alternative method to the
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …

Background ChatGPT (Chat Generative Pre-trained Transformer) has gained popularity for
its ability to generate human-like responses. It is essential to note that overreliance or blind …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

The rapid growth of online purchasing in recent years has emphasized the accompanying
role of home delivery service provided by delivery personnel in ensuring customer …

Globally, small and medium-sized enterprises (SMEs) compete and work on their
sustainability in order to survive and thrive. SMEs rely only on their internal strength, and this …

Transformer, an attention-based encoder–decoder model, has already revolutionized the
field of natural language processing (NLP). Inspired by such significant achievements, some …