Social interactions can trigger emotional contagion between individuals resulting in
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …

This special issue is unique. Whereas most are focused on specific topics (eg, Technology &
Marketing; Measure Validation in Marketing), this special issue is agnostic to topical domain …

Full article: Emotions in service research: evolutionary analysis and empirical review Skip to Main
Content Taylor and Francis Online homepage Taylor and Francis Online homepage Log in …

Customer service employees are generally advised to express positive emotion during their
interactions with customers. The rise and maturity of artificial intelligence (AI)–powered …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

Purpose This study explores whether and how four main factors of short-branded video
content (content matching, information relevance, storytelling and emotionality) facilitate …

Building on prior work examining discrete emotions and consumer behavior, the present
research proposes that consumers are more likely to engage in the target sustainable …

Today's retailers face significant competition due to the proliferation of both retail formats
and channels. It is crucial for retailers to understand how to develop a loyal customer base …

Augmented reality (AR), as a consumer-centric technology, helps businesses by providing
new consumer experiences at the purchase occasion. However, we do not know the …

Purpose This paper aims to provide an integrated model of nation branding, propose a
comprehensive definition of this concept and differentiate between nation branding and …