Museums are increasingly using social media to include newer active experiences and
entertainment. Not only does this digital shift provide a cost-effective, targeted and direct …

Purpose This study aims to analyse the level of digitalization in the cultural industry. More in
detail, it aims to examine the determinants and effects of the digitalization level of museum …

The democratisation of heritage through digital access is a well-documented aspiration. It
has included innovative ways to manage interpretation, express heritage values, and create …

Over the last decade, museums have experienced a strong cultural shift from objectoriented
towards audience-oriented strategic approaches. This paper reviews the relevant literature …

Over the last years, Social Media (SM) have been emphasized as a means for nonprofit
organizations to build and strengthen relations with a variety of stakeholders, although …

With social media becoming so pervasive, museums strive to adopt them for their own use.
Effective use of social media especially Facebook and Twitter seems to be promising. Social …

This study presents the construction and validation of a formal conceptual model, or domain
ontology, useful for the formal representation and analysis of conversations on heritage …

The purpose of this exploratory study is twofold. First, to investigate the extent to which
museums consciously perform through accounting tools, ie strategic planning their …

Museums are regarded as cultural products and the core attractions of a destination that
offer cultural, historical and artistic possessions for locals as well as tourists. Technological …

The distinctively informal and participatory environment of social media can help museums
improve comprehension by providing new ways of seeing, interpreting and experiencing …