Social norm-based messages have been widely used for persuasion. However, the current
trend that research focuses on using social norm theories rather than theorizing about social …

Social norms are unwritten rules about how to behave in a group, and have been shown to
impact health behaviour change. There are equivocal findings regarding social norms in the …

Purpose This paper aims to theorize that millennials' counterfeit buying behavior is partly
driven by perceived peer counterfeit consumption–the perception that counterfeit luxury …

Introducción Durante la vida universitaria, los estudiantes deberían consolidar sus hábitos
saludables, que se verán reflejados posteriormente en su vida adulta. Esto es de especial …

Efficacy constructs play central roles in health, political, computer-mediated, environmental,
and mass communication research. In this review, we sought to organize and evaluate the …

Objective: Despite the usefulness of social norms for changing behaviour, injunctive norms
(ie, perceptions of what others approve) from significant others tend to be a weak predictor of …

This research tested the impact of how group members appraise their collective history on in-
group identification and group-based action in the African context. Across three experiments …

Based on the theory of planned behaviour and self-determination theory, the objective of the
present study was to analyse the relationship between (i) parents' and peers' autonomy …

Objectives The purpose of this research was two-fold:(1) to explore the relationship between
descriptive and injunctive norm perceptions on stair-use, and (2) to examine the impact of …

Psychosocial factors such as mental health, motivation, and social support are key
determinants of behavior that play a significant role in physical activity participation. Limited …