Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity
Purpose The study explored the mediating role of potential and realized absorptive
capacities in the relationship between entrepreneurial orientation and radical innovation …
capacities in the relationship between entrepreneurial orientation and radical innovation …
[PDF][PDF] The influence of celebrity endorser characteristics on brand image: A case study of Vivo
The use of celebrity endorsement in advertising and branding has set a global trend and
proven to be a winning strategy in building a favourable image of a corporation. Although …
proven to be a winning strategy in building a favourable image of a corporation. Although …
Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature
Purpose The purpose of this study was to examine how much celebrity endorsement
stimulates skin color racism in the cosmetics industry. Design/Methodology/Approach The …
stimulates skin color racism in the cosmetics industry. Design/Methodology/Approach The …
Peran Mediasi Brand Image Pada Pengaruh Celebrity Endorsement Terhadap Purchase Intention Produk Skin Care Nature Republic
LC Alessandro, E Japarianto, YS Kunto - 2023 - repository.petra.ac.id
Penelitian terdahulu menunjukkan bahwa celebrity endorsement berpengaruh terhadap
purchase intention konsumen. Walaupun demikian, mekanisme yang menghubungkan …
purchase intention konsumen. Walaupun demikian, mekanisme yang menghubungkan …
“Celebrity avatar” feasting on in-game items: A gamers' play arena
X Wang, AH Butt, Q Zhang, N Shafique… - Sage …, 2021 - journals.sagepub.com
Gamers like to socially interact with other players and show off their avatar whenever it is
conceivable in performance and appearance. This study aimed to develop a new construct …
conceivable in performance and appearance. This study aimed to develop a new construct …
Shariah board, web-based information and branding of Islamic financial institutions
Purpose With the advent of technology and internet banking, the role and value of bank's
websites have increased. Additionally, the Islamic banking boom has also increased the role …
websites have increased. Additionally, the Islamic banking boom has also increased the role …
Exploring the effect of personality congruencies on brand identification and purchase intentions
The purpose of this study is to examine how brand reputation and uniqueness impact
customer brand identification and purchase intent. Utilizing the survey data of 712 …
customer brand identification and purchase intent. Utilizing the survey data of 712 …
[HTML][HTML] Understanding how virtuous lenders encourage support for peer-to-peer platforms' prosocial initiatives
Abstract Peer-to-peer (P2P) rental service platforms—ie, platforms where owners of private
possessions (eg, houses) lend them to other people—often deliver appeals that encourage …
possessions (eg, houses) lend them to other people—often deliver appeals that encourage …
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
S Hussain, O Pascaru, CV Priporas… - European Business …, 2023 - emerald.com
Purpose This study aims to examine the effects of celebrity negative publicity on attitude
towards brand, corporation, brand reputation and corporate reputation, both directly and …
towards brand, corporation, brand reputation and corporate reputation, both directly and …
Turning narcissists into prosocial agents: explaining young people's online donation behavior
Purpose This study aims to empirically test the proposition that high narcissistic consumers
are more likely to perform donation-related behavior, such as the intention to donate and to …
are more likely to perform donation-related behavior, such as the intention to donate and to …