With contributions from David Brake, Jesse Elvin, Rebecca Gooch, Judith Livingstone and
Russell Luyt. Key points from the evidence on harm and offence:* Research shows some …

Food advertising to children is an issue that is at the centre of debate and the purpose of this
paper is to critically examine the claims and the evidence. Several issues are examined: the …

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …

Ads aimed at kids are virtually everywhere--in classrooms and textbooks, on the Internet,
even at slumber parties and the playground. Product placement and other innovations have …

Media, from television to the “new media”(including cell phones, iPads, and social media),
are a dominant force in children's lives. Although television is still the predominant medium …

In an experiment (N= 99), effects of subtle and prominent online advertising formats,
respectively sponsored content and banner ads, on audience reactions toward the …

Market orientation has emerged as a significant antecedent of performance and is presumed
to contribute to long-term success. To investigate the impact of this predictor, a meta …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Media Psychology examines the impact that 21st century media use has on human
behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together …

In 1874, the English Parliament passed the Infants' Relief Act to protect children “from their
own lack of experience and from the wiles of pushing tradesmen and moneylenders”(James …