Emotions have a compelling and strong effect on individuals actions and behaviours. They
are elicited in consumers during the decision‐making process through brand‐related stimuli …

The classical view of emotion hypothesizes that certain emotion categories have a specific
autonomic nervous system (ANS)“fingerprint” that is distinct from other categories …

Background: With the World Health Organization's pandemic declaration and government-
initiated actions against coronavirus disease (COVID-19), sentiments surrounding COVID …

Popular accounts of populist movements often point to negative emotions as a key
motivating factor underlying their support. However, little systematic research has been …

Despite decades of challenges to the idea that a small number of emotions enjoys the
special status of “basic emotions,” the idea continues to have considerable influence in …

The classroom is an emotional place. The countless hours students spend attending class,
completing projects, taking exams, and building social relationships translate into progress …

A significant body of research concludes that stable beliefs of perceived consumer
effectiveness lead to sustainable consumption choices. Consumers who believe that their …

Purpose–This research extends Mehrabian and Russell's Stimulus‐Organism‐Response
model to include both external (ie reputation) and internal source of information (ie website …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Social psychological research has taught us a lot about why people protest. This article
provides a theoretical and empirical overview. Discussed are grievances, efficacy …