Support for organic farming is a promising policy for improving sustainability in the food
sector. Further consumer demand, however, is hindered by high prices. We review research …

The Online Food Ordering System presented in this article was created to address a unique
market need by allowing small restaurants to provide their clients an online ordering option …

A theory-first paradigm tends to be the dominant approach in much academic marketing
research. In this approach, a theory is borrowed, refined, or developed and then tested …

Increased community awareness on various environmental problems has changed
consumers' behaviors and induced purchasing decisions on green products. Applying the …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Building on a textbook description of associative memory, we present a model of choice in
which a choice option cues recall of similar past experiences. Memory shapes valuation and …

Purpose–This study endeavours to examine the influence of perceived product quality,
relative price and risk, respectively, on perceived product value and, ultimately, consumers' …

This study explores the relationships between selected marketing mix elements and the
creation of brand equity. The authors propose a conceptual framework in which marketing …

Out of all the human senses, touch is the one that is most often unappreciated, and
undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …

Considering the increase of the store brand's market share globally, the present study
addresses the following question:“Does the consumer product perceived quality influence …