This study comprehensively reviews the literature on product placements to develop an
integrative conceptual model that captures how such messages generate audience …

There has been little attempt to understand the influence on children of branded products
that appear in television programs and movies. A study exposed children of two different age …

Product placements within a movie are often treated as a binary variable: either they are
present or absent. However, placements can occur at many different levels ranging from a …

The current study documents the prevalence of product placement in prime-time television,
while also providing crucial criteria to consider in tackling the measurement issue of this …

An exploratory study of product placement in social media | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search An exploratory …

This study investigates the influence of media factors on brand placement effects in a real-
life setting. Although many studies on brand placement have been conducted, insights into …

This article focuses on reactions toward two mixtures of advertising and editorial content in
magazines, namely theme features and advertorials. A survey among subscribers (n= 316) …

This study represents a field experiment on the effectiveness of brand placements in movies.
The authors investigate the interaction effect of prominence (how prominently the brand is …

Scholars in various fields have speculated that the commercialization of mass media has
contributed to the decline of civic culture. They contend that the personal needs emphasized …

To identify effective strategies of visual product placement in virtual reality (VR) videos, an
experiment was conducted to examine whether dialogic engagement, prominence, and …