With the start of the twenty-first century, we have become witnesses of continuous
technology-based innovations which have shaped the market, business operations as well …

The aim of the paper is to contribute to the literature on the conceptualization of technology
as an operant resource and the role of Artificial Intelligence (AI) in value co-creation …

Purpose The authors conducted an action research study with the aim of understanding
current commercial offerings in modular designs in virtual environments and to explore …

This study examines the impact of artificial intelligence (AI) on marketing innovation and
marketing performance. It also explores how marketing innovation affects marketing …

The aim of the chapter is to highlight the limits and opportunities linked to the use of tools
such as interactive marketing and communication in small creative businesses comprising …

In an ever-changing global market, the marketing environment by its very nature provides
both new opportunities and challenges. Alongside these, opportunities and or challenges …

Although Open Innovation (OI) makes use of external market-based sources to gather
knowledge and insights, relatively little is known about the relationship between marketing …

With the growing technology and market, the business processes have been subjected to be
streamlined for transformation with involvement of technology, The Marketing Management …

Le attuali dinamiche dei consumi, in generale, e la diffusione dello stile “bio”, in particolare,
dimostrano che il mercato complessivo alimentare stia evolvendo, caratterizzandosi sempre …

In the process of competition, markets come to a state of equilibrium close to an efficient
market. However, new factors in the development of the economy and business, in particular …