The study's goal is to see how e-marketing affects marketing performance in Jordan, as
assessed by consumer satisfaction and loyalty. The basic data for this study was gathered …

As firms struggle to regroup their business efforts after Covid-19, significant focus turns to
strategically using their resources to competitively outmanoeuvre their rivals through utilizing …

The increasingly tight competition has caused problems for small and medium enterprises
(SMEs) in increasing their marketing performance. During the last few years, the marketing …

Purpose The complexity of the firm's external environment, with its constant changes, forces
managers to develop novel strategies that can meet new strategic needs. The purpose of …

This research was conducted on the garment manufacturing industry in Sukabumi, West
Java during the COVID-19 pandemic. The purpose of this study was to examine the effect of …

Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi kewirausahaan, inovasi
produk, dan media sosial terhadap kinerja pemasaran melalui keunggulan bersaing pada …

This study aimed to identify the impact of marketing knowledge practices on the competitive
advantage of the food industries companies in Jordan. In order to achieve the objectives of …

Social restrictions during the pandemic Covid-19 have direct impacts on the survival of
Small and Medium Enterperises (SMEs), since every citizen limits his/her activities, schools …

Construction companies are bedevilled with several profound challenges that hamper the
efficient performance and operation of the organizations. Extant studies have reported on …

In addition to implementing the hybrid business strategy, Small Medium Enterprises (SMEs)
in Bali also accommodate the values of local wisdom in Bali. One of the values of local …