Cognitive functions refer to the set of brain-based skills to execute tasks of various difficulty
levels. As people spend substantial time indoors, the indoor environmental quality (IEQ) …

I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Colour is the single most important product-intrinsic sensory cue when it comes to setting
people's expectations regarding the likely taste and flavour of food and drink. To date, a …

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Retail atmospherics is becoming an increasingly important strategic tool for stores and
restaurants. Ambient music and background noise are especially important atmospheric …

Color is a ubiquitous perceptual stimulus that is often considered in terms of aesthetics. Here
we review theoretical and empirical work that looks beyond color aesthetics to the link …

Color carries meaning and can influence consumers' thoughts, feelings, and behaviors.
Many disciplines, such as neuroscience, psychophysics, visual cognition, and biology have …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …