RESUMO O objetivo deste trabalho é provocar reflexões acerca da emergência da
publicidade dentro de servidores do jogo Grand Theft Auto Roleplay (doravante GTA RP) …

The contemporary multiplatform environment, connecting many different devices, became a
privileged ambient for advertising and marketing campaigns. In this context, it is also …

The contemporary multiplatform environment, connecting many different digital devices
(smartphones, tablets, videogames, laptops, wearable devices and others), became a …

Este artigo tem o objetivo de apresentar um jogo digital que possibilita a divulgação e o
conhecimento de destinos turísticos do mundo, auxiliando no despertar de interesse dos …

In this article, we will discuss the game design process and the structuring of the business
model for mobile game RockFlickz (Sioux 2016) 1. Created by Brazilian studio Sioux2, the …

In this paper, we seek to analyze the use of a game named Doritos Crash Course as an
advertising piece for the Doritos brand. We discuss the hybridization of a video game …