A publicidade no contexto da ilegalidade e da violência dos jogos online: a ativação de marcas no GTA 5 roleplay
JS Carneiro - 2022 - repositorio.ufc.br
RESUMO O objetivo deste trabalho é provocar reflexões acerca da emergência da
publicidade dentro de servidores do jogo Grand Theft Auto Roleplay (doravante GTA RP) …
publicidade dentro de servidores do jogo Grand Theft Auto Roleplay (doravante GTA RP) …
[PDF][PDF] Advergames: games as marketing tools
VM Mastrocola - SPM, Faculty of Information Systems in …, 2010 - vincevader.net
The contemporary multiplatform environment, connecting many different devices, became a
privileged ambient for advertising and marketing campaigns. In this context, it is also …
privileged ambient for advertising and marketing campaigns. In this context, it is also …
[PDF][PDF] Advergames: marketing, communication and entertainment
VM Mastrocola - Creative and knowledge society–international …, 2017 - paneurouni.com
The contemporary multiplatform environment, connecting many different digital devices
(smartphones, tablets, videogames, laptops, wearable devices and others), became a …
(smartphones, tablets, videogames, laptops, wearable devices and others), became a …
[PDF][PDF] Jogos digitais como ferramenta de divulgação do turismo internacional
C Uller - SBC-Proceedings of SBGames, 2016 - sbgames.org
Este artigo tem o objetivo de apresentar um jogo digital que possibilita a divulgação e o
conhecimento de destinos turísticos do mundo, auxiliando no despertar de interesse dos …
conhecimento de destinos turísticos do mundo, auxiliando no despertar de interesse dos …
[PDF][PDF] Analyzing the Creative Process of Mobile Indie Game RockFlickz
VM Mastrocola - vincevader.net
In this article, we will discuss the game design process and the structuring of the business
model for mobile game RockFlickz (Sioux 2016) 1. Created by Brazilian studio Sioux2, the …
model for mobile game RockFlickz (Sioux 2016) 1. Created by Brazilian studio Sioux2, the …
[PDF][PDF] MA MAURO MIGUEL RODRIGUES BERIMBAU
MAVM MASTROCOLA - vincevader.net
In this paper, we seek to analyze the use of a game named Doritos Crash Course as an
advertising piece for the Doritos brand. We discuss the hybridization of a video game …
advertising piece for the Doritos brand. We discuss the hybridization of a video game …