[PDF][PDF] Impact of CSR perception on brand image, brand attitude and buying willingness: A study of a global café
SI Wu, WH Wang - International Journal of Marketing Studies, 2014 - academia.edu
In recent years, corporate social responsibility (CSR) has been the subject of increasing
public scrutiny, and consumers have become more concerned about whether enterprises …
public scrutiny, and consumers have become more concerned about whether enterprises …
Market reactions to CSR news in different industries
A Pérez, MM García de los Salmones… - Corporate …, 2020 - emerald.com
Purpose Based on the premises of the institutional theory, in this paper, we explore the
effects that the media coverage of positive and negative Corporate Social Responsibility …
effects that the media coverage of positive and negative Corporate Social Responsibility …
[PDF][PDF] The correlation of CSR and consumer behavior: A study of convenience store
SI Wu, HF Lin - International Journal of Marketing Studies, 2014 - Citeseer
In recent years, issues related to corporate social responsibility (CSR) have received more
and more attention, it also as the goal of total quality management (TQM). Since CSR can …
and more attention, it also as the goal of total quality management (TQM). Since CSR can …
Corporate reputation in the Spanish context: An interaction between reporting to stakeholders and industry
A Pérez, MM García de los Salmones… - Journal of Business Ethics, 2015 - Springer
The authors describe the intensity and orientation of the corporate social responsibility
(CSR) reporting in four Spanish industries and explore the relationship that exists between …
(CSR) reporting in four Spanish industries and explore the relationship that exists between …
[PDF][PDF] The relationship between dimensions of corporate social responsibility and consumer's buying intentions in a cross-cultural context
IUH Subhani, J Fan, MA Asdullah, WA Watto… - Future Business …, 2024 - Springer
This study investigates the cross-cultural relationships of corporate social responsibility
(CSR) factors, culture dimensions, and consumer's buying intentions in China and Pakistan …
(CSR) factors, culture dimensions, and consumer's buying intentions in China and Pakistan …
[PDF][PDF] Influência do marketing social na imagem corporativa
Hoje, as empresas se preocupam em demonstrar afinidade com consumidores
interessados em causas sociais. Estudos afirmam que houve aumento na responsabilidade …
interessados em causas sociais. Estudos afirmam que houve aumento na responsabilidade …
The influence of CSR on brand relevant aspects
SI Wu, JH Chen - J. Mgmt. & Sustainability, 2015 - HeinOnline
Companies employ various methods to fulfill their corporate social responsibility (CSR) in
order to make a better impression on consumers and play the part of an upstanding world …
order to make a better impression on consumers and play the part of an upstanding world …
[PDF][PDF] Corporate social responsibility and customer responses: Analyzing the role of cause related marketing, brand trust and brand attachment
MI Haider - Capital University of Science and Technology, Is …, 2020 - cust.edu.pk
Nowadays corporate social responsibility (CSR) has become a critical factor influencing
customers buying intention. The purpose of this dissertation is to examine the impact of …
customers buying intention. The purpose of this dissertation is to examine the impact of …
Sustainability practices in Indian retail industry: A comparison with top global retailers
M Sivagnanasundaram - Emerging Economy Studies, 2018 - journals.sagepub.com
Globally retail industry has significant impact on economy and in the lives of the people. With
fast deteriorating environmental conditions and widespread awareness of the consumers …
fast deteriorating environmental conditions and widespread awareness of the consumers …
Sustainable Supply Chain Management in Food Retailing: Insights into corporate practice of managing supplier relationships
O Chkanikova - 2016 - portal.research.lu.se
Addressing sustainability concerns in supply chain operations can be a matter of long-term
business survival for food retailers. However, regardless of whether it is perceived as a risk …
business survival for food retailers. However, regardless of whether it is perceived as a risk …