Ethical issues in the development of artificial intelligence: recognizing the risks

MK Kamila, SS Jasrotia - International Journal of Ethics and Systems, 2023 - emerald.com
Ethical issues in the development of artificial intelligence: recognizing the risks | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Impact of sustainable tourism on tourist's satisfaction: Evidence from India

SS Jasrotia, MK Kamila… - Business Perspectives …, 2023 - journals.sagepub.com
The tourism business is the most effective means to strengthen the economic and financial
stability of a country. In a developing country like India this business acts as the backbone to …

Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province: Pemasaran Pariwisata Halal pada Era Disrupsi: Studi …

R Destiana, K Kismartini - Society, 2020 - societyfisipubb.id
The disruption era creates great opportunities for halal tourism development by using
technology to market halal tourism products. As a pilot project for the halal tourism …

Role of engagement in online gaming: a study of generation Z customers

SS Jasrotia, MK Kamila, S Chib, HG Mishra - Digital Creativity, 2022 - Taylor & Francis
Online gaming has become a recent leisure time activity in India, especially among the
younger generation. Hence, more and more youngsters, specifically Generation Z are …

Do young consumers buy country made products? Evidence from India

SS Jasrotia, S Koul - International Journal of Management …, 2020 - inderscienceonline.com
The current study is an attempt to analyse the consumer behaviour of young customers
towards the Indian made products. The results clearly indicate that young consumers are …

Do Sustainability Factors Influence Homestay Tourist Satisfaction and Revisit Intention: The Moderating Role of Local Community Attitude

SS Jasrotia, VA Raj, S Chib, SS Rai - Journal of Quality Assurance …, 2024 - Taylor & Francis
Sustainability can have a significant influence on tourist satisfaction. Therefore, this research
investigates how sustainability dimensions can influence homestay tourist satisfaction. We …

Acceptance of digital payments among rural retailers in India

S Koul, S Singh Jasrotia… - Journal of Payments …, 2021 - ingentaconnect.com
The growing acceptance of digital payment instruments among rural retailers in India has
significantly enhanced people's livelihoods, and represents a positive step in the country's …

Understanding digital sweatshops: A qualitative investigation of workers' perspectives

MK Kamila, SS Jasrotia, PS Kushwaha - Asian Journal of Business Ethics, 2024 - Springer
Digital sweatshops represent exploitative digital workplaces where individuals are
compelled to work long hours under high demands for minimal compensation. This study …

Influencer marketing in data-driven world

R Attri, J Bhagwat - Management Dynamics, 2022 - managementdynamics …
Despite the increasing popularity of influencer marketing, the knowledge related to the
parameters of influencer marketing affecting the brand knowledge and development of …

Technological innovations in interactive marketing: enhancing customer experience at the new retail age

SS Jasrotia - The Palgrave Handbook of Interactive Marketing, 2023 - Springer
The advent of the internet and other technological innovations has brought transformational
changes in the retailing environment. Looking into the growing competition and increased …