Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Purpose Nowadays, more and more Chinese consumers purchase luxury goods on live
streaming platforms. However, the existing literature rarely focuses on this emerging …

A conceptual model based on the antecedents and consequences of online consumer
satisfaction has been proposed and empirically proved in this study. Data were collected …

Luxury is a dynamic global industry, as well as a domain of study increasingly attracting
academic interest due to its unconventional marketing and the unique characteristics of …

Purpose Despite luxury's increasing globalization and broadening scope via digitalization
and new markets, the intellectual structure of the overall research corpus remains tenuous …

RETRACTED: Identifying factors influencing purchase intention of sustainable luxury retailing
products | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

This study aims to evaluate the role of gratifications sought from online reviews and
perceptions about reviewers in affecting the behavioural intentions (continuance and …

Purpose Despite the fact that online is predicted to become the major channel for luxury
purchases by 2025, there is scant literature related to online luxury buying behavior, mainly …

Purpose In the recent past, gamification has been recognized as an effective tool for
engaging customers. However, there is limited research to explain luxury consumers' …

Purpose The purpose of the current study is to examine why luxury consumers webroom.
The study further examines the intervening effects of social norms, age, and gender …