The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing
E Ciu, CA Wijayanti - Klabat Journal of Management, 2024 - ejournal.unklab.ac.id
The initial survey findings revealed that Indonesian consumers prefer supporting local
brands but are reluctant to purchase them if the prices exceed those of foreign brands …
brands but are reluctant to purchase them if the prices exceed those of foreign brands …