Buku ini menyajikan manajemen pemasaran bank yang berbasis riset dalam konteks
Indonesia dan mengacu pada standar materi ujian sertifikasi general banking. Adanya buku …

This article proposes further development of the concept of entrepreneurial marketing
towards the concept of entrepreneurial marketing orientation. Drawing on the earlier …

Purpose–Academic and practitioner interest has focused on innovation as a method of
competitive differentiation and as a way to create customer value. However, less attention …

Innovation could be recognised as a key success factor in an increasingly competitive,
global economy. The purpose of this paper is to examine the relations among market …

While most academics generally agree that innovation plays the mediating role between
market orientation and new product/service performance, relatively little research has …

Since 1990, market orientation (MO) has received considerable attention in the marketing
literature. Little research so far provides preliminary and useful information to facilitate good …

Purpose–The purpose of this paper is to examine the influence of organizational culture
(OC) on the building blocks of innovation culture (IC) in Iranian auto companies …

SMEs are the essential elements of the economy which is responsible for driving innovation
and competition in many economic sectors. To be a competitor in such economies those …

In this study, the term strategic orientation that was developed within the scope of
competitive advantage theories in the literature is analysed through the case of ASEM …

Purpose–The purpose of this paper is to present a research model that defines the inter‐
relationships between strategic green orientation, integrated product development, supply …