This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Purpose This paper aims to explore a new causal link between market orientation and
business performance by introducing dynamic capabilities as a mediator of the relationship …

Purpose–The purpose of this paper is to examine how market-oriented and entrepreneurial-
oriented behaviour drives firm performance in an emerging markets context …

Purpose Existing literature shows that marketing capabilities of new ventures are critical
success factors affecting venture capital funding, startup performance and business failure …

Purpose The paper aims to reveal the impact of relationship marketing (RM) practices
adopted by companies in emerging markets on their market and financial performance (FP) …

Purpose This study aims to develop and validate a cross-national framework to identify the
motivation underpinning consumers'(ie the general public's) loyalty toward credit card …

Purpose Scholars and practitioners alike are paying attention to entrepreneurial orientation
(EO) as an antecedent of the financial performance of SMEs. Other factors foster and …

Purpose This study examines the role of market orientation in the relationship between
internal marketing and entrepreneurial orientation within private sports clubs …

The competition in today's market is increasingly intensive. Employees' market orientation
behavior (MOB) is crucial for a firm to respond to market changes and attain its business …

A wide-ranging debate about the concept of market orientation continues to generate
interest amongst academics across a number of disciplines around the world. The …