A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

Although people have been shown to rely on feelings to make judgments, the conditions that
moderate this reliance have not been systematically reviewed and conceptually integrated …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Human reasoning is accompanied by metacognitive experiences, most notably the ease or
difficulty of recall and thought generation and the fluency with which new information can be …

This article builds on existing models of motivation regulation in order to examine how
students identify and address motivational deficits (eg, not enough motivation or not the right …

This study investigates the effect of corporate brand dominance—that is, the visibility of a
company's corporate brand in product communications—on the relationship between …

Recent research challenges the idea that greater choice is always desirable, showing that
larger assortments can increase choice deferral and switching. The current research …

What is the effect of option categorization on choosers' satisfaction? A combination of field
and laboratory experiments reveals that the mere presence of categories, irrespective of …

The essence of a brand is that it delivers on its promises. However, consumers' trust in
brands (CTB) has declined around the world in recent decades. As a result, CTB has …

Internationalizing retailers have shifted their attention to developing countries in which they
pursue different forms of adapted-format transfer strategies to succeed locally. However, little …