This study aims to examine the effect of Electronic Word of Mouth (EWOM) on TikTok social
media on Brand Image and its impact on buying interest in Scarlett Whitening products in …

The aim of the study is to examine the implication of digital marketing in consumer purchase
decision and to find out that the consumers are aware of digital marketing and the digital …

This study seeks to answer the question of whether advertising influences consumer
behaviour in terms of their choices and purchases. To achieve this, a review of a total of 67 …

Saat ini, banyak bermunculan bisnis makanan yang memanfaatkan akun social media untuk
mengiklankan produknya, sehingga persaingan bisnis makanan menjadi lebih ketat. Pelaku …

Along with the development of technology and information, Warunk Upnormal using social
media Instagram as a place for promoting. From the results of the initial survey that …

Penelitian ini dilakukan pada MD Clinic by Lazeta yang bergerak dalam bidang jasa
kecantikan yang menawarkan perawatan dan kesehatan wajah yang berada dibawah …

Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass …

Perkembangan dunia periklanan yang semakin maju mengharuskan setiap brand untuk
memberikan daya Tarik terhadap iklannya dengan memunculkan keunggulan serta …

Businesspeople are aware of the intense competition as evidenced by the many innovative
products that have emerged. It requires companies to develop all aspects of business …

Tourism advertisement videos have been a good source of information today for tourists to
select their holiday destinations. The short promotional videos enable the viewers to …