This paper presents some significant empirical findings about generational cohorts and their
shopping behavior. Marketing has long relied on the use of market segmentation. While birth …

This exploratory study serves to investigate the perceptions of fast moving private label
brands in the South African grocery food sector. Successful positioning of these brands has …

Manufacturers and retailers have chosen varied brand portfolio structures for business
performance. This study surveys consumer attitudes toward manufacturers' brands and …

Purpose–This paper aims to analyze the relative importance of brand‐packaging, price and
taste in the formation of brand preference for manufacturer and store brands in food product …

This paper evaluates how brand loyalty may affect young status consumers' evaluation of
diffusion brands for high/low-involvement fashion products. In particular, the positioning …

Traditional methods of market segmentation based on demographic variables have shown
mixed results in differentiating between those who are more likely to buy own brand …

This study compares manufacturer and store brands in terms of their objective quality as well
as their price differentials for products in the food and drink, personal hygiene and home …

Purpose–The purpose of this paper is to show how relatively little is known about the
consumer perceptions of own brands in the newly emerging markets of central and eastern …

This study examines consumer fit perception, risks and trust in retail brand extension in
financial services. Respondents (324) living in Sheffield were involved in the consumer …

This study investigates national brand manufacturers' innovations, and analyses the
relationship between innovation and the market share of private labels in the consumer …