Purpose The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …

Purpose This study aims to identify the present research trends and streamline future
research possibilities in luxury brands by a systematic review of the existing literature …

This study developed a theoretical framework in which overall image, image congruence,
and quality of physical environment, service, and food affect guests' satisfaction and …

Purpose The luxury segment of the hospitality industry has experienced substantial growth
in the past decade. Unfortunately, the notion of perceived luxury values has received scant …

This paper aims to review the research on and applications of different ways reference
groups influence consumer behavior. It provides insights on these influences on consumer …

The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …

This research aims to examine the relationships among three components of the physical
environment (ie, décor and artifacts, spatial layout, and ambient conditions), price …

The study finds significant differences in the level of status consumption by generational
cohort. The average level of status consumption was highest for Generation Y, followed by …

Furthering the understanding of materialism has been of paramount concern to both
consumer researchers and policymakers over the past several years. This paper examines …

This study investigates mobile banking resistance among elder individuals. More
specifically, and on the basis of cognitive age as a moderator, a multigroup analysis was …