In the pay-per-click online advertisement model, fraudulent publishers' presence is rare than
that of genuine publishers. This high-class imbalance between fraudulent and genuine …

Recent research has revealed an alarming prevalence of click fraud in online advertising
systems. In this article, we present a comprehensive study on the usage and impact of bots …

In this work, we inspect different data sources for browser fingerprints. We show which
disadvantages and limitations browser statistics have and how this can be avoided with …

With the rapid development of online advertising, click fraud is a serious issue for the
internet market. Click fraud is a dishonest attempt to improve a website's profit or deplete an …

This paper analyses how YouTube authenticates engagement metrics and, more
specifically, how the platform corrects view counts by removing “fake views”(ie, views …

Advertising income depends on the amount of clicks by users of websites and mobile
applications. However, the emergence of click fraud greatly reduces the real benefits of the …

One of the challenging issues in user‐click data of online advertising is the uneven class
distribution which biases classification models. Resampling the data is a popular choice for …

Ad-tech enables publishers to programmatically sell their ad inventory to millions of demand
partners through a complex supply chain. The complexity and opacity of the ad-tech supply …

Web-based browser fingerprint (or device fingerprint) is a tool used to identify and track user
activity in web traffic. It is also used to identify computers that are abusing online advertising …

Although the use of pay-per-click mechanisms stimulates the prosperity of the mobile
advertisement network, fraudulent ad clicks result in huge financial losses for advertisers …