In classic auction theory, reserve prices are known to be effective for improving revenue for
the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve …

Mechanism design is a form of optimization developed in economic theory. It casts
economists as institutional engineers, choosing an outcome and then arranging a set of …

In e-commerce advertising, it is crucial to jointly consider various performance metrics, eg,
user experience, advertiser utility, and platform revenue. Traditional auction mechanisms …

In online display advertising, advertisers usually participate in real-time bidding to acquire
ad impression opportunities. In most advertising platforms, a typical impression acquiring …

We investigate the problem of designing optimal classifiers in the strategic classification
setting, where the classification is part of a game in which players can modify their features …

Search Engines are used to search any information on the internet. The primary objective of
any website owner is to list their website at the top of all the results in Search Engine Results …

We combine theory and empirics to (i) show that some buyers in online advertising markets
are financially constrained and (ii) demonstrate how to design auctions that take into …

We study the design of revenue-maximizing mechanisms for value-maximizing agents with
budget constraints. Agents have return-on-spend constraints requiring a minimum amount of …

We study autobidding ad auctions with user costs, where each bidder is value-maximizing
subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the …

Real-Time Bidding (RTB) is one of the most important forms of online advertising, where an
auction is hosted in real time to sell the individual ad impression. How to design an …