Service robots have been widely utilised in service encounters to deliver human services.
However, it is unclear whether co-creation with service robots increases or decreases …

Purpose The development of online brand communities employed by marketers to maintain
consumer relationships and brand building is increasing. This study aims to explore how …

Purpose This paper aims to investigate the effect of gamified e-service quality (GE-SQ) on
customer value co-creation, relationship quality and purchase intention in e-retailing …

Economic and non-economic motives for gambling may amplify anxiety and depression
among young adults. On the grounds that online gambling is highly addictive, it is imperative …

The study examines the relationship between gamification and customer brand
engagement, focusing on its impact on brand value co-creation. It analyzes various studies …

Abstract Service design refers to applications that design, align, and optimize business
operations to improve the experiences of both users and employees to support customers' …

In the Peruvian financial sector, deficiencies persist in customer service training due to
inadequate comprehension of work motivation and the absence of suitable incentives …

Este trabalho é resultado de um estudo desenvolvido em uma empresa de tecnologia de
Governador Valadares, atuante no mercado de desenvolvimento de soluções digitais. A …