Personal branding has become an important concept in management literature in recent
years. Yet, with more than 100 scholarly papers published on the concept to date, it has …

There is a growing amount of attention being brought to personal branding as an effective
career behavior, but little is known about the factors that predict personal branding …

A lack of access to high stature, typically male, professional contacts and the social capital
they provide is one likely barrier to women's career advancement. The increasing use of …

As journalists continue integrating social media into their professional work, they wrestle
with ways to best represent themselves, their organizations, and their profession. Several …

This study explores how emphasizing corporate social responsibility (CSR) in item
descriptions relates to purchasing decisions for consumers buying goods through online …

This case explores the possibilities, issues, and considerations associated with using the
social media platform LinkedIn as a source of naturally occurring qualitative data for …

Online portraits constitute a pervasive and critical signal in digital labor markets in that
workers can boost their employability by manipulating select visual cues embedded in these …

In a rapidly evolving digital media ecosystem, journalism is undergoing significant changes,
affecting the production and distribution of content as well as their interaction with audiences …

The use of celebrity and expert endorsements in advertisements is frequently applied as a
marketing strategy for the purpose of promoting a variety of products and services. The …

“[It's about] being instead of saying, like... maybe showing opera as if we had an extra stage.
I guess that's the vision in a way,[to do that] instead of just talking about what we do in the …