Proposes a prescriptive model for political marketing based loosely on the Six Markets
Model of relationship marketing. The rationale for this is to be found in an analysis of the …

Der gegenüber der ersten Afulge vollständig überarbeitete und erweiterte Band gibt einen
Überblick über die wichtigsten Ansätze und Ergebnisse empirischer Forschung zum …

Since the late 1990s, self marketing and personal branding have become increasingly
popular as subjects of self-improvement books, Web sites and consultancy services …

As a form of political communication, political advertising is both celebrated and reviled.
Over the past five decades, since its first appearance in campaigns in the 1950s, political …

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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

The Internet first played a minor role in the 1992 US Presidential election, and has gradually
increased in importance so that it is central to election campaign strategy. However, election …

Purpose–The purpose of this paper is to examine political marketing with regard to its
different conceptualisations and dimensions, and to suggest cognate areas for empirical …

Professionalization has become a self-defining, catch-all buzzword employed to explain the
recent changes in political communication. However, because of the catch-all or blanket …

The Labour Party has been using marketing longer than is commonly realised. Leading
figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who …

This paper addresses 11 statements of criticism of political marketing. These statements
represent the most commonly voiced issues and were collected from marketers and political …