Mega shopping malls technology-enabled services influence tourists shopping behavior as
Jumbo malls offer a broader range of products and services with innovative features that …

Due to the COVID-19 pandemic, the airline industry has undoubtedly suffered serious
losses. Investigation of passenger's intention to recommend an airline is urgently needed for …

Although transport mode choice in commuting from home to work has been studied
extensively, no prior research has investigated mode choice as an emotional response to …

A brand is the promise of value and is imperative in all aspects of the industry. Retaining
existing customers and attracting new customers has always been the challenge faced by …

This study examines the effect of endorsers' source credibility on emotion towards youtube's
advertisement. We analyze the impact of social media influencer and celebrity's credibility …

The marketplace is gradually becoming more competitive and dynamic nowadays. In this
scenario, the ultimate goal for brand managers is to achieve brand commitment …

This paper tries to explain the direct effect of factors related to brand like brand image, brand
experience and brand trust on concepts of customer satisfaction and repurchase intention …

Social media is an emerging Internet-based channel for marketing to customers. One of the
most well-liked marketing tools among them is Facebook (FB). Few studies focus on FMCG …

Purpose: Companies that collect premium profits from their markets build strong emotional
bonds with their consumers:'loyalty beyond reason'(Maxian, et al., 2013). This thesis aims to …

The main purpose of the present research is to present a conceptual model on destination
brand experience (DBE). Wherein, the antecedents and consequences of DBE are identified …