This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …

Closing the gap between theory and practice presents a major challenge for branding.
However, a disconnect has formed between city branding research and practice. This article …

This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

This paper contributes to the post-Covid urban tourism debate. It focuses on how cities
respond to the pandemic asking how and to what extent urban destination brands are …

The consolidation of social media as the main sphere for image formation for tourist
destinations requires a reinterpretation of how and who is leading the image formation …

This article presents a study of Twitter-based communication in order to identify key
influencers and to assess the role of their communication in shaping country images. The …

Purpose Building on social media and destination brand-related literature, this study aims to
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …

This article contributes to theory concerning the relationships between the brands
associated with a place, through a two-stage mixed method study involving interviews with …

The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …