How do influencers moderate purchase motives? An application of SOR model to assess the effects of reviewers' rating on online purchase
This study investigates the effects of reviewers' comments and rating scores on online
buyers purchase motives, employing the 'stimuli–organism–response'(SOR) framework. The …
buyers purchase motives, employing the 'stimuli–organism–response'(SOR) framework. The …
The impact of recommender type on tourist price sensitivity to travel plans
J Xu, X Tang, H Lin, Y Luo - Journal of Travel Research, 2024 - journals.sagepub.com
Artificial intelligence (AI) has increasingly replaced humans in providing travel
recommendations to tourists. Previous research has predominantly focused on investigating …
recommendations to tourists. Previous research has predominantly focused on investigating …
Unveiling Venice's hotels competition networks from dynamic pricing digital market
M Armillotta, K Fokianos… - Journal of the Royal …, 2024 - academic.oup.com
We study the dynamic price competition of hotels in Venice using publicly available data
scraped from an online travel agency. This study poses two main challenges. First, the time …
scraped from an online travel agency. This study poses two main challenges. First, the time …
Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests
This research endeavors to analyze the impact of sustainability practices (SP) on the revisit
intentions (RVI) and recommendation intentions (RCI) of young professionals staying in …
intentions (RVI) and recommendation intentions (RCI) of young professionals staying in …
Cruise market investigation and price optimization: what do consumers want?
Purpose This study aims to examine consumer perception during COVID-19 and identifies
cruise industry marketing strategies to fill a gap in crisis management and product pricing …
cruise industry marketing strategies to fill a gap in crisis management and product pricing …
OTA (online travel agency) 의선택속성과특성에따른시장세분화연구
이승훈 - 관광연구저널, 2022 - dbpia.co.kr
본 연구의 목적은 OTA 의 선택속성과 특성과 관련된 변인을 활용하여 OTA 소비자의 특징을
비교, 분석하고 시장 세분화 집단 및 모델을 도출하고자 하였다. 본 연구의 설문은 OTA 를 통해 …
비교, 분석하고 시장 세분화 집단 및 모델을 도출하고자 하였다. 본 연구의 설문은 OTA 를 통해 …
Configuration of Premium Mobility Customer's Experience Using a Critical Incident Technique
H Jeong, S Hong, N Chung - Knowledge Management Research, 2024 - koreascience.kr
With the recent emergence of smart tourist cities, premium mobility is being considered an
important means of transportation in the tourism. However, there has been insufficient …
important means of transportation in the tourism. However, there has been insufficient …