In this research article, we aim to study the proposed role of human–machine interactive
(HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled …

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
analyzes the web traffic for online promotion that includes search engine optimization and …

This research discusses the role of Web 4.0 and 5.0 devices on the commercial
sustainability for tourism in Ho Chi Minh City (HCMC), Vietnam. The study adopts a tourist …

In the goods industry, the product is considered the primary brand with various attributes.
However, in the case of the services industry, the company itself is a primary brand. This …

Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy
of the ASEAN region, so it is a relevant and contemporary study to know the perceptual …

Purpose This study aims to reveal the impact of consumers' price sensitivity on their
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …

This chapter attempts to highlight various types of content management system and targets
giving the fundamental original concepts to SEM and SEO. The learning outcome will be …

In this chapter, the accentuation is given on the way that websites are the main impetus for
any online content and notice. Here, the author tries to give insight regarding different sites …

The increasing use of social networks in almost every part of the world has led to research
on various age groups. Because it is important to understand individuals and social media …

Today, businesses use communication channels which are usually done to create brand
value on consumers and to support the sale of the brand. However, it is controversial …