[HTML][HTML] The role of human–machine interactive devices for post-COVID-19 innovative sustainable tourism in Ho Chi Minh City, Vietnam
In this research article, we aim to study the proposed role of human–machine interactive
(HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled …
(HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled …
[图书][B] Search engine optimization and marketing: A recipe for success in digital marketing
S Das - 2021 - taylorfrancis.com
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
analyzes the web traffic for online promotion that includes search engine optimization and …
analyzes the web traffic for online promotion that includes search engine optimization and …
[HTML][HTML] A study on the role of web 4.0 and 5.0 in the sustainable tourism ecosystem of Ho Chi Minh City, Vietnam
This research discusses the role of Web 4.0 and 5.0 devices on the commercial
sustainability for tourism in Ho Chi Minh City (HCMC), Vietnam. The study adopts a tourist …
sustainability for tourism in Ho Chi Minh City (HCMC), Vietnam. The study adopts a tourist …
Innovations in digital banking service brand equity and millennial consumerism
S Das - Digital transformation and innovative services for …, 2020 - igi-global.com
In the goods industry, the product is considered the primary brand with various attributes.
However, in the case of the services industry, the company itself is a primary brand. This …
However, in the case of the services industry, the company itself is a primary brand. This …
[HTML][HTML] An empirical evidence study of consumer perception and socioeconomic profiles for digital stores in Vietnam
Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy
of the ASEAN region, so it is a relevant and contemporary study to know the perceptual …
of the ASEAN region, so it is a relevant and contemporary study to know the perceptual …
[HTML][HTML] The mediating effect of consumers' price level perception and emotions towards supermarkets
Purpose This study aims to reveal the impact of consumers' price sensitivity on their
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …
A systematic study of integrated marketing communication and content management system for millennial consumers
S Das - Innovations in digital branding and content marketing, 2021 - igi-global.com
This chapter attempts to highlight various types of content management system and targets
giving the fundamental original concepts to SEM and SEO. The learning outcome will be …
giving the fundamental original concepts to SEM and SEO. The learning outcome will be …
A systematic study of new age consumer engagement and exploration for digital entertainment for over-the-top platforms in various digital media
S Mondal - Innovations in digital branding and content marketing, 2021 - igi-global.com
In this chapter, the accentuation is given on the way that websites are the main impetus for
any online content and notice. Here, the author tries to give insight regarding different sites …
any online content and notice. Here, the author tries to give insight regarding different sites …
Sharenting: A new paradigm of digital entertainment of new age parenting and social media
The increasing use of social networks in almost every part of the world has led to research
on various age groups. Because it is important to understand individuals and social media …
on various age groups. Because it is important to understand individuals and social media …
The dynamic rise of digital brands' market mavens in digital entertainment: A complete know how for curious customers
ÜO Duman, S Das - Digital Entertainment: The Next Evolution in Service …, 2021 - Springer
Today, businesses use communication channels which are usually done to create brand
value on consumers and to support the sale of the brand. However, it is controversial …
value on consumers and to support the sale of the brand. However, it is controversial …