Purpose–Marketing supports the reaching of organizational goals by focusing on the
identification and satisfaction of customer needs, thus it can also contribute considerably in …

This title was first published in 2001. Technology-led developments are changing the nature
of the information marketplace. In the face of rapid change, stakeholders and players in the …

Accelerator Health Physics tackles the importance of health physics in the field of nuclear
physics, especially to those involved with the use of particle accelerators. The book first …

Purpose–The purpose of this paper is to report research into the marketing and promotion of
e‐books, and use this as a case study context to generate insights into approaches in …

Purpose–The purpose of this paper is to analyse the results of two surveys conducted at the
University of Malta Library, 2003‐20044 and Lanchester Library, University of Coventry …

Purpose–Why are some libraries more market‐oriented than others? This paper seeks to
answer this question by examining the pertinent issues underlying the marketing culture of …

The analysis of information technology has important implications for marketing in the
identification of a library's competitive position. This paper demonstrates that effective use of …

The present study has been undertaken to assess the marketing of information products &
services in kurukshetra university library in the disciplines of social science. A well structured …

The main objective of this study is to investigate the perceptions of academic librarians
towards the marketing of library services through social networking sites (SNSs) and their …

Purpose–This study aims to explore the use of public relations and publicity (PRP) by the
public libraries. It also intends to create awareness among the information professionals …