The prevailing practice of design for mass customization manifests itself through a configure-
to-order paradigm, which means to satisfy explicit customer needs (CNs) and built upon …

Purpose–The paper seeks to highlight the key value changes in the current economy, which
is shifting towards intangible assets such as innovativeness, cognitive intelligence …

New product development (NPD) is critical for a firm's competitive advantage. Since the
early 1980s, NPD research has steadily increased and has defined successful practices …

Purpose With society's growing environmental concern, developing a green brand identity
provides cities with opportunities to enhance their competitiveness. Nevertheless, few …

Resilience is an increasingly important concept in current socioeconomic landscapes. Due
to the competitive global context in which we live, this trend is particularly noticeable in small …

The increasing damages and losses bring requests to improve coping capacities for extreme
conditions on the identification of and improvement to socioeconomic vulnerabilities …

The study of new product development best practices aimed at helping new product
development process managers improve the process has been the subject of many …

The concept of emotion is closely related to affect, which is an encompassing term,
consisting of emotions, feelings, moods, and evaluations. Organizations, conferences, and …

This paper aims to expand the domain of brand image perception measurement by
providing a method for eliciting brand associative networks and comparing it with traditional …

In today's global economy, it is crucial for all the organizations to manage tacit knowledge.
Nevertheless, quite a number of organizations are unable to cope up with the process of …