This paper analyses the impact of online reviews on hotel booking intention. The moderating
effect of brand image, star category, and price on this relationship was also tested. A …

Recent marketing research focuses on social media marketing as an essential tool for
companies to fully utilise particularly with the increase of online and home-based …

Purpose This empirical study uses the stimulus-organism-response (SOR) framework to
examine the interrelationships amongst hotel websites and app quality, flow, telepresence …

Tujuan penelitian ini adalah untuk menguji pengaruh positif dan signifikan consumer review
online, promosi dan kepercayaan terhadap keputusan pembelian pada pembelian tiket …

In the realm of generative artificial intelligence (AI), ChatGPT has garnered widespread
acclaim for its remarkably realistic chatbot interactions. Despite its popularity, recent …

The proliferation of massive open online courses (MOOCs) has sped up the evolution of
online education. People now have a habit of checking internet reviews before deciding on …

Outbreaks of diseases which are contagious and can pose serious health consequences
have considerable impacts on the tourism and hospitality industry. This is reflected through …

This research study is conducted to determine the factors that effects consumers online hotel
booking intention and their usage. The objective of this study is to find out the three main …

Digital technology has immensely transformed communication, and social media facilitates
online feedback mechanisms, empowering consumers' voices via online reviews. This has …

The rapid digital revolution in recent decades has transformed conventional Word-of-Mouth
(WOM) into electronic WOM (eWOM). The significance of digital emotion in eWOM has been …