Purpose Given that online search visibility is influenced by various determinants, and that
influence may vary across industries, this study aims in investigating the major predictors of …

This paper summarizes the arguments and counterarguments within the scientific discussion
on the marketing activities of blood service for over the last 20 years. The main purpose of …

The prevailing literature on the design of reverse logistics networks for e-waste collection
recognizes the accessibility of the collection sites as a key driver of the consumers' return …

Over the past two decades, everyday users have become a prominent force in the
advertising landscape. They actively participate in conversations with and about brands by …

The collection of blood given by donors has proven to be a substantial societal and a
managerial challenge. Consequently, blood donation services seek for incentive …

The critical role of marketing in driving nonprofit performance has been recognized for
decades. However, in practice, there has been a disturbingly weak acknowledgment and/or …

Purpose Although blood banks have recently started to recruit blood donors through social
media platforms, including WeChat, to increase recruitment effectiveness, few researchers …

Forecasting sales is an essential marketing function, and, for most businesses, sales are
driven by own and competitive activities. Most firms use their own marketing efforts or a …

Purpose The purpose of this paper is to explore the impact and mechanism of WeChat
public platforms articles (abbreviated as WPP) on blood donation behavior using data of …

The procurement of blood is an essential challenge of today's health care. Current studies
emphasize the influence of word-of-mouth (WOM) on health care behavior, including blood …