The Role of Brand Ambassadors in Shaping Brand Image and Driving Purchase Intentions: A Case Study in the Fashion Industry in Vietnam
This study delves into the significant role of brand ambassadors in shaping brand image and
driving purchase intentions in the fashion industry. The validation process encompassed …
driving purchase intentions in the fashion industry. The validation process encompassed …
PENGARUH CELEBRITY ENDORSER KOREA SELATAN PADA BRAND EQUITY DENGAN BRAND CREDIBILITY DAN BRAND IMAGE SEBAGAI VARIABEL …
HW Wardhani, IM Sukresna - Diponegoro Journal of …, 2023 - ejournal3.undip.ac.id
Celebrities are often used by companies to introduce their products or services. The product
or service can be a recent release or an existing one. Whitelab adds to the long list of local …
or service can be a recent release or an existing one. Whitelab adds to the long list of local …
PENGARUH KREDIBILITAS MICRO-INFLUENCER TERHADAP MINAT BELI PRODUK SKINCARE LOKAL SOMETHINC DENGAN SIKAP MEREK SEBAGAI …
DP Harwansya, M Mahfudz - Diponegoro Journal of …, 2023 - ejournal3.undip.ac.id
This study aims to determine and analyze the effect of the credibility dimensions, namely the
attractiveness, expertise, and trustworthiness of micro-influencers on purchase intention of …
attractiveness, expertise, and trustworthiness of micro-influencers on purchase intention of …
Pengaruh Celebrity Trustworthiness, Expertise, Attractiveness Selebriti Korea Selatan Terhadap Intensi Konsumen JABODETABEK Untuk Membeli Skincare …
LM Huang, B Christanto - Business Management Journal, 2024 - journal.ubm.ac.id
One form of modern marketing that is popular and often found everywhere is celebrity
endorsement. It is known that celebrity endorsements make it easier for consumers to …
endorsement. It is known that celebrity endorsements make it easier for consumers to …
[PDF][PDF] PENGARUH IKLAN DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA …
EW HABSARI, J JUNAIDI - 2023 - eprints.iain-surakarta.ac.id
The purpose of this study was to determine the influence of advertising and brand
ambassadors on purchasing decisions through purchase intention as an intervening …
ambassadors on purchasing decisions through purchase intention as an intervening …