Predictive model for estimating the impact of technical issues on consumers interaction in agri-logistics websites

DP Sakas, DP Reklitis - … Technologies for Agriculture—Theme IV: Actions, 2022 - Springer
Today's evolving digital marketing tactics have brought about a considerable change in
marketing strategies. As a consequence, it is a growing challenge to refine the approach …

Optimization of paid search traffic effectiveness and users' engagement within websites

IC Drivas, DP Sakas, GA Giannakopoulos… - … and Modelling: Unified …, 2021 - Springer
Optimized paid search advertising campaigns composed of multiple data analytics insights
and prior experiences of search engine marketing performances. However, when marketers …

Search Engines' Visits and Users' Behavior in Websites: Optimization of Users Engagement with the Content

IC Drivas, DP Sakas, GA Giannakopoulos… - … and Modelling: Unified …, 2021 - Springer
In the new era of marketing, being at the top results of search engines constitutes one of the
most competitive advantages to the organizations' overall online advertising strategy. In …

[PDF][PDF] Google Ads campaigns in promotional activities of theaters

G Szymański - Marketing of Scientific and Research Organizations, 2020 - sciendo.com
According to the universal classification of cultural institutions, 15 types of entities operating
in this area can be distinguished: theaters (dramatic and puppet), musical theaters (operas …