Successful innovation strategy relies on experience gained from a complexity of
understanding, anticipating and managing the global business environment. But, although …

The study objectives were to assess the relationship between market orientation and
performance; examine the influence of firm characteristics on performance; assess the …

In a rapidly changing business environment, the entrepreneurship of top management is
essential for the survival and sustainable development of the enterprise. Building on the …

Although competitor and customer have emerged as strategic components of a market-
focused approach for performance enhancement, research on the function of organizational …

Purpose–The purpose of this paper is to assess the degree of market orientation of a sample
of Chilean wine producers; to compare two different instruments for assessing market …

The main purpose of this study is to investigate whether market orientation interacts with
innovativeness to generate a dynamic capability that procures sustainable competitive …

The main objective of this research is to propose a conceptual model, with the view of
assessing the link between size, age, market orientation and performance. We have chosen …

A vast majority of the stream concerning Market Orientation (MO) consequences have
concentrated on its relationship with business performance (Narver and Slater, 1990; …

A vállalkozók vezetői tulajdonságainak és személyiségének vizsgálata kifejezetten
interdiszciplináris kutatási terület. A mai dinamikus és globális környezet kihívásai közepette …

Günümüzde dünya ekonomilerinin temel dinamiğini oluşturan KOBİ'lerin büyük
işletmelerden farklı özelliklere sahip olmaları nedeniyle KOBİ'lerde geleneksel pazarlama …