Social media in tourism and hospitality: A literature review
Being one of the “mega trends” that has significantly impacted the tourism system, the role
and use of social media in travelers' decision making and in tourism operations and …
and use of social media in travelers' decision making and in tourism operations and …
Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
A Reyes-Menendez, MB Correia, N Matos, C Adap - Sustainability, 2020 - mdpi.com
Electronic word of mouth (eWOM) has been widely used by most consumers on different
digital platforms. This review aimed to obtain further insights into online consumer behavior …
digital platforms. This review aimed to obtain further insights into online consumer behavior …
The influence of social media on the consumers' hotel decision journey
E Varkaris, B Neuhofer - Journal of Hospitality and Tourism …, 2017 - emerald.com
Purpose The purpose of this study is to explore “how social media influence the way
consumers search, evaluate and select a hotel within the 'evaluation stage'of the wider hotel …
consumers search, evaluate and select a hotel within the 'evaluation stage'of the wider hotel …
Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation
Facebook has been widely recognized as a popular contemporary trend in marketing. Using
a Facebook fan page can help a firm successfully establish and maintain positive consumer …
a Facebook fan page can help a firm successfully establish and maintain positive consumer …
Analysis of satisfiers and dissatisfiers in online hotel reviews on social media
Purpose The purpose of this study is to analyze online hotel reviews produced by customers
to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg's …
to identify and compare factors known as satisfiers and dissatisfiers based on Herzberg's …
Review of social media potential on knowledge sharing and collaboration in tourism industry
Social media have revolutionized communication in tourism industry. Review of the current
literature revealed that previous studies have examined the role of information technology in …
literature revealed that previous studies have examined the role of information technology in …
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
The study applied the motivation, opportunity, and ability (MOA) theory and the concept of
involvement in exploring travelers' behaviors in hotel social media pages. An online survey …
involvement in exploring travelers' behaviors in hotel social media pages. An online survey …
An investigation of multiple devices and information sources used in the hotel booking process
With the growing ownership of multiple technology devices, and the contribution of mobile
travel bookings to the overall travel market, it is critical to investigate the hotel searching and …
travel bookings to the overall travel market, it is critical to investigate the hotel searching and …
Does hotel attribute importance differ by hotel? Focusing on hotel star-classifications and customers' overall ratings
HT Rhee, SB Yang - Computers in Human Behavior, 2015 - Elsevier
Hotel guests' expectations and actual experiences on hotel service quality often fail to
coincide due to guests' unusually high anticipations, hotels' complete breakdowns in …
coincide due to guests' unusually high anticipations, hotels' complete breakdowns in …
Customer preferences for online, social media, and mobile innovations in the hospitality industry
R Verma, D Stock, L McCarthy - Cornell Hospitality Quarterly, 2012 - journals.sagepub.com
The study discussed here summarizes the internet search preferences and mobile device
use of 2,830 recent travelers. With regard to gathering information for a hotel stay, business …
use of 2,830 recent travelers. With regard to gathering information for a hotel stay, business …