Study of attitudes and persuasion remains a defining characteristic of contemporary social
psychology. This review outlines recent advances, with emphasis on the relevance of …

The theory of planned behavior proposes that behavior is predicted by behavioral intention
which is, in turn, predicted by three base components: attitudes toward the behavior …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

After making a choice between 2 objects, people reevaluate their chosen item more
positively and their rejected item more negatively (ie, they spread the alternatives). Since …

Previous research has shown that making complex judgments and decisions entails a
mental reconstruction of the task in a way that increases the state of coherence between the …

Party identification is known to influence almost all aspects of political life. How this
attachment develops across the adult life cycle, however, remains unknown. I argue that …

Why, during a decision between new alternatives, do people bias their evaluations of
information to support a tentatively preferred option? The authors test the following 3 …

There is broad consensus that human cognition is adaptive. However, the vital question of
how exactly this adaptivity is achieved has remained largely open. Herein, we contrast two …

1 Vale a pena observar que não incluí entre os seis princípios a regra simples do
autointeresse material: as pessoas querem obter o máximo e pagar o mínimo por suas …

The fast‐and‐frugal heuristics approach to probabilistic inference assumes that individuals
often employ simple heuristics to integrate cue information that commonly function in a non …