Choice-based conjoint (CBC) analysis features prominently in market research to predict
consumer purchases. This study focuses on two principles that seek to enhance CBC …

La prensa digital es uno de los medios online que ha experimentado un mayor crecimiento
de sus lectores en los últimos años. A pesar de ello, su supervivencia sigue estando …

Research on media brands is a growth area, but recently most of this research has focused
on news media brands leaving the management of narrative media brands underexplored …

Introduction Digital journalism is well established in Portugal. However, the Portuguese
public tend to opt for traditional media websites over those of a digital native nature. This …

In media economics, experimental research provides a method to explore and gain a
deeper understanding of the rational and irrational human behaviors that can affect the …

Income structures of media companies strongly rely on advertising revenues. To be able to
produce content of high quality, many media companies need to be able to maximize …

In an online context, marketers can only benefit from sensorial marketing by exploiting visual
stimuli through objective sensory features (OSF). These play a determining role in the brand …

Meinen ehemaligen und derzeitigen Kolleg: innen Robin, Johanna, Stephanie, Thomas,
Bettina, Renate und Eva danke ich dafür, dass sie mich nicht nur in meiner …

La siguiente investigación se trata de un análisis de contenidos digitales publicitarios de la
marca Cerveza Águila respecto a su concepto de Chicas Águila, esto teniendo en cuenta …

In an online context, marketers can only benefit from sensorial marketing by exploiting visual
stimuli through objective sensory features (OSF). These play a determining role in the brand …