A literature review on the influence of promotion, price and brand image to purchase decision
S Hermiyenti, Y Wardi - 2nd Padang International Conference on …, 2019 - atlantis-press.com
This research is motivated by the rapid development of technology at this time in all aspects
including information. In addition, according to (Made et al., 2018) and (Foster, 2016) that …
including information. In addition, according to (Made et al., 2018) and (Foster, 2016) that …
The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans' purchase intention
C Liu, Y Zhang, J Zhang - Journal of Product & Brand Management, 2020 - emerald.com
Purpose There is growing interest among marketers in advertising and promoting their
brands by adopting an online celebrity endorsement strategy. However, how online …
brands by adopting an online celebrity endorsement strategy. However, how online …
Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
RB Kim, Y Chao - Journal of International Studies, 2019 - ceeol.com
Brand researchers have been in their quest for understanding how consumers evaluate
brands and react to branding practices. The purpose of this study is to validate the …
brands and react to branding practices. The purpose of this study is to validate the …
[HTML][HTML] Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
Leisure travelers increasingly prefer to book hotel online when considering the convenience
and cost/time saving. This research examines the direct and mediating effects of brand …
and cost/time saving. This research examines the direct and mediating effects of brand …
[HTML][HTML] Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone
Y Mao, Y Lai, Y Luo, S Liu, Y Du, J Zhou, J Ma… - Sustainability, 2020 - mdpi.com
The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …
impacts in the last decade, and continues to grow impressively. In order to comprehend …
[HTML][HTML] Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
As valuable assets of corporations, governments and not-for-profit organizations, brands
have attracted considerable research attention. We know a lot about how brands create …
have attracted considerable research attention. We know a lot about how brands create …
The influence of electronic word of mouth (eWOM), brand image, and price on re-purchase intention of airline customers
ME Arif - Jurnal Aplikasi Manajemen, 2019 - jurnaljam.ub.ac.id
This research aims to investigate the factors which influence the Citilink customer's
repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand …
repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand …
Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect
Purpose This study aims to propose a comprehensive causal model to examine the
relationships between customer experience and four key factors in brand building, ie, brand …
relationships between customer experience and four key factors in brand building, ie, brand …
Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank
Purpose This study aims to investigate the drivers of loyalty in Indonesian Islamic banks,
especially group of depositor vs financing customer and single vs dual customer …
especially group of depositor vs financing customer and single vs dual customer …
Green brand benefits and their influence on brand loyalty
Purpose The purpose of this paper is to investigate the formation of green brand image
through customers' perceptions of the functional and emotional benefits associated with …
through customers' perceptions of the functional and emotional benefits associated with …