This research is motivated by the rapid development of technology at this time in all aspects
including information. In addition, according to (Made et al., 2018) and (Foster, 2016) that …

Purpose There is growing interest among marketers in advertising and promoting their
brands by adopting an online celebrity endorsement strategy. However, how online …

Brand researchers have been in their quest for understanding how consumers evaluate
brands and react to branding practices. The purpose of this study is to validate the …

Leisure travelers increasingly prefer to book hotel online when considering the convenience
and cost/time saving. This research examines the direct and mediating effects of brand …

The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …

As valuable assets of corporations, governments and not-for-profit organizations, brands
have attracted considerable research attention. We know a lot about how brands create …

This research aims to investigate the factors which influence the Citilink customer's
repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand …

Purpose This study aims to propose a comprehensive causal model to examine the
relationships between customer experience and four key factors in brand building, ie, brand …

Purpose This study aims to investigate the drivers of loyalty in Indonesian Islamic banks,
especially group of depositor vs financing customer and single vs dual customer …

Purpose The purpose of this paper is to investigate the formation of green brand image
through customers' perceptions of the functional and emotional benefits associated with …